winter jackets
Jackets, coats and parkas - Outerwear that keeps you warm season after season
Skiwear
True Experience - skiwear made for the tough conditions on the mountain
Trousers
Casual and technical trousers for the season
knitwear
Explore news in cashmere and favorites in cotton and merino wool
Most Wanted
Activities
Golf
SAiling
Workout
Skiing
TRUE STORIES
A documentary series about Pelle, his life, and his accomplishments.
Watch this living legend tell his True Stories.
WORLD OF PELLE P
TRUE EXPERIENCE
There's a competitor in all of us, and it is up to you to dare to set it free. Dare to push your limits, it boost your confidence and let the adrenaline flow in new experiences. Accept challenges that at first seems impossible, face them full-heartidly and discover that the impossible actually is possible.